Categories


Entries (Single or Campaign) for TV/Cinema/Online Film, Press, Outdoor, Ambient Media, Radio & Interactive ONLY

01. Food  - All food except confectionery, snacks and dairy products.

02. Confectionery & Snacks - Chocolate, sugar candy, biscuits and salted snacks.

03. Dairy Products - Milk and all milk based products, cheese, yogurt, butter.

04. Alcoholic Drinks - Whiskey, gin, vodka, beer, wine, cider and other spirits.

05. Non-Alcoholic Drinks - Soft drinks, fruit juices, tea, coffee, mineral water, etc.

06. Pet Foods - For household pets only.

07. Retail Services - Supermarkets, restaurants, department stores, etc.

08. Financial Services - Banks, insurance, credit cards, investments, etc.

09. Public Services - Including charities, environmental and political advertising, health and public safety, etc.

10. Transport & Communication - Car rentals, air, rail, cell phones, telephone and postal services, etc.

11. Furnishings, Appliances & Utilities - Furniture, carpets, domestic appliances, glassware, china, gardening equipment and public utilities (gas, water and electricity).

12. Household Maintenance - Paints, detergents, household cleaning products, air fresheners, insecticides, adhesives, etc.

13. Audio Visual Equipment & Accessories - TV, radio, video recorders, cameras, film, batteries.

14. Beauty Products, Toiletries & OTC - Perfume, cosmetics, creams, soap, shampoo, toothpaste, diapers, shaving and non–prescription medical products, etc.

15. Automobiles - Cars only.

16. Automotive & Accessories - Motorcycles, tires, petrol, oil, car radios, etc.

17. Clothing & Footwear - Including hosiery and sportswear and sports shoes.

18. Personal Accessories - Luggage, hand bags, writing instruments, watches, eyeglasses, jewelry, etc.

19. Tobacco & Accessories - Including matches, lighters, cigarette paper, etc.

20. Media & Entertainment - Consumer advertising for books, films, magazines, TV shows, newspapers, videos, records, etc.

21. Recreation & Tourism - Sporting goods, toys, tourist boards, vacations, hotels, lotteries, festivals, etc.

22. Management Services - Consultants, advertising agencies research, legal, recruitment, temporary, help, etc.

23. Office Equipment - Copy machines, filing systems, faxes, PC’s and laptops, etc.

24. Industrial Materials/Equipment - Chemicals, food stuffs, building and packaging materials, paint and other raw materials. Trucks, vans, heavy machinery, etc.

25. Pharmaceuticals - Prescription drugs, hospital and dental equipment, etc.

26. Corporate Image - Advertising that promotes corporate identity, rather than specific products.

 

Entries (Single or Campaign) for Branded Entertainment ONLY

 27. Branded Entertainment delivery of a brand's marketing message through the creation of original content for the purpose of entertainment.  For example: events and installations, film, video games, music, digital, mobile and television.

 

Entries (Single or Campaign) for Direct Marketing ONLY

28. Commercial Direct (Printed Material) - Activities designed to encourage immediate response.

29. Commercial Direct (TV, Radio) - Designed to encourage immediate response.

30. Non–Commercial Direct - Invitations, change of address, Christmas greetings and other mailings of an informational character.

31. Business Gifts - Gift items carrying corporate or product identification.

32. Annual Reports - Announcement of financial results.

33. Calendars - Wall calendars, pocket calendars and diaries.

34. Brochures - Product and corporate image brochures, magazines and in–house publications.

 

Entries for Integrated Campaigns ONLY

35. Integrated Campaign Competition - Consisting of 3 to 9 ads total in at least three of the following media: TV/Cinema/Online Film, Print, Outdoor, Ambient Media or Interactive.

 

Entries (Single or Campaign) for Promotions & Incentives ONLY

36. Promotions & Incentives (brand activation, CRM programs, loyalty schemes, special offers, coupons, competitions, in-store activities, merchandising, tie-ins, sponsorship, etc.)

 

Entries (Single or Campaign) for Design ONLY

37. Packaging Design

38. Graphic Design (including logos, letterhead, etc.)

39. Publication Design (brochures, annual reports, catalogues, calendars, etc.)

40. Offline Digital Design (CD/DVD's, digital installations, etc.) - URL required

41. Online Digital Design (websites, microsites, banners, etc.) - URL required

 

Entries (Single or Campaign) for Crafts ONLY

42. Animation (TV/Cinema/Online Film)

43. Animation/Motion Graphics (Interactive) - URL required

44. Art Direction (Printed Material) (Magazines, Newspaper, Outdoor, Posters and DM)

45. Art Direction (Film)  (TV/Cinema/Online Film)

46. Art Direction (Interactive) - URL Required

47. Best Use of Original Music (TV/Cinema/Online Film and Radio)

48. Best Use of Original Music (Interactive) - URL Required

49. Best Use of Adapted/Licensed Music (TV/Cinema/Online Film and Radio) 

50. Best Use of Adapted/Licensed Music (Interactive) - URL Required

51. Cinematography (TV/Cinema/Online Film)

52. Cinematography (Interactive) - URL Required

53. Copywriting (Printed Material) - (Magazines, Newspaper, Outdoor, Posters and DM)

54. Copywriting (Film, Radio) - (TV/Cinema/Online Film and Radio)

55. Copywriting (Interactive) - URL Required

56. Direction (TV/Cinema/Online Film)

57. Direction (Interactive) - URL Required

58. Editing (TV/Cinema/Online Film)

59. Editing (Interactive) - URL Required

60. Humor (TV/Cinema/Online Film and Radio)

61. Humor (Magazine, Newspapers, Outdoor, Posters and DM)

62. Humor (Interactive) - URL Required

63. Illustration (Magazines, Newspaper, Outdoor, Posters and DM)

64. Interface & Navigation (Interactive) - URL Required

65. Photography (Magazines, Newspaper, Outdoor, Posters and DM)

66. Sound Design (TV/Cinema/Online Film and Radio)

67. Sound Design (Interactive) - URL Required

68. Special Effects/Computer Graphics (TV/Cinema/Online Film)

69. Typography (Magazines, Newspaper, Outdoor, Posters and DM)

70. Virtual Reality (TV/Cinema/Online Films)

71. Virtual Reality (Interactive) - URL Required
 

Material Accepted:

Press Competition:
Open to Newspaper and Magazine. Entries must be submitted online via JPG – 3000 x 2400 pixels (300 dpi maximum). If the work requires multiple images, please upload each image as a separate JPG.

Direct Marketing Competition:
Open to Brochures, Annual Reports, Business Gifts, Calendars, etc. 'Printed Material' entries must be submitted online via JPG – 3000 x 2400 pixels (300 dpi maximum). If the work requires multiple images, please upload each image as a separate JPG. Work can also be presented via a Sample. After uploading your JPGs, send your ‘sample’ via courier or post and include a copy of your entry form which you will have the ability to print after completing the online process. ‘All Other Media’ (no longer than 2 minutes) can be submitted via any universal format (HD size as H.264 or MP4 preferred).   
File size: 150MB Maximum.

Outdoor Competition:
Open to Outdoor and including Posters. Entries must be submitted online via JPG – 3000 x 2400 pixels (300 dpi maximum). If the work requires multiple images, please upload each image as a separate JPG.  
Film uploads will be accepted as a 'video case study' via any universal format (HD size compressed as H.264 or MP4 preferred).  File size: 150MB Maximum.

Ambient Media Competition:
Open to advertising that doesn’t fit into the traditional media.  Please note:  Only one execution per entry unless submitting a campaign.  Entries must be submitted online via JPG – 3000 x 2400 pixels (300 dpi maximum). If the work requires multiple images, please upload each image as a separate JPG.  Film entries (no longer than 3 minutes) must be submitted online as a WMF (Windows Media File).  
File size: 150MB Maximum.

Radio Competition:
Radio commercials ONLY (no longer than 2 minutes) must be submitted online via any universal format. For judging purposes, submitting your entry in English is strongly recommended. Non–English entries must be dubbed in English and a written translation is also required.  Interactive Radio spots require a working URL.

TV/Cinema/Online Film Competition:
Open to all commercial spots (no longer than 2 minutes) appearing on TV, Cinema or Online (including web commercials & viral films). Entries must be submitted online via any universal format (HD size as H.264 or MP4 preferred).   
File size: 150MB Maximum.

Interactive Competition:
Open to Internet sites, Banner ads, SMS messaging, Mobile applications, etc. Everything 'digital' other than Online Films. Entries must be submitted online with the correct web address (URL) and with any required passwords. If URL is no longer active, or if submitting other types of Interactive submissions, please transfer to an alternate URL for viewing. For non–English entries, a written explanation must be supplied (in the English translation box of the entry form) to facilitate the judging process.

Integrated Campaign Competition:
Consisting of 3 to 9 ads total in at least three of the following media: TV/Cinema/Online Film, Press, Outdoor, Ambient Media, Radio or Interactive. Entries (no longer than 3 minutes) must be submitted online as a complete Video Presentation (including any interactive component) via any universal format (HD size as H.264 or MP4 preferred).   
File size: 150MB Maximum.

Promotion & Incentives Competition:
Open to material related to brand activation, CRM programs, loyalty schemes, special offers, coupons, competitions, in-store activities, merchandising, tie-ins, sponsorship, etc.  Please note: Only one execution of the Promotion or Incentive per entry unless submitting a campaign.  Entries (no longer than 3 minutes) must be submitted online as a Video Presentation which illustrates a full 'explanation' of the entry via any universal format (HD size as H.264 or MP4 preferred).   File size: 150MB
 Maximum.

Branded Entertainment Competition:
Open to any non-traditional delivery of a brand's marketing message through the creation of original content for the purpose of entertainment.  For example: events and installations, games, competitions.  Please note:  Only one execution of the entry unless submitting a campaign.  Entries (no longer than 3 minutes) must be submitted online as a complete Video Presentation (including any digital/mobile component) via any universal format (HD size compressed as H.264 or MP4 preferred).  File size: 150MB Maximum. 

Design Competition:
Entries must be submitted online via JPG – 3000 x 2400 pixels (300 dpi maximum). If the work requires multiple images, please upload each image as a separate JPG. Work can also be presented via a Sample. After uploading your JPGs, send your 'sample' via courier or post and include a copy of your entry form which you will have the ability to print after completing the online process. File size: 150MB
 maximum. Interactive entries require a working URL.

Crafts Competition:
Open to TV, Cinema, Online Films, Radio, Interactive, Magazine, Newspaper, Poster, Outdoor works.  'Printed Material' entries must be submitted online via JPG - 3000 x 2400 pixels (300 dpi maximum).  If the work requires multiple images, please upload each image as a separate JPG.  'Films and Radio' (no longer than 2 minutes) can be submitted via any universal format (HD size as H.264 or MP4 preferred).    File size: 150MB maximum. Interactive entries require a working URL.