Gideon AMICHAY
Founder & Chief Creative Director,
No, No, No, No, No, Yes, New York

Gideon is the founder & Chief Creative Officer at No, No, No, No, No, Yes, a creative boutique based in New York. He is also a TEDx speaker and an instructor for innovation at School of Visual Arts, New York.

Gideon graduated from Bezalel Art Academy, Jerusalem, with a B.A (HONORS) in Graphic Design/Visual Communication in 1990. He began his career as a cartoonist (published in all the major newspapers in Israel as well as in The New Yorker in 1995) and has been a Creative Director since 1990. In 2008 he graduated from Berlin School of Creative Leadership with an EMBA (HONORS) in Creative Leadership.

Gideon is Former Chief Creative Officer & Joint Managing Partner (1994-2011) of Shalmor Avnon Amichay/Y&R Tel Aviv, Israel. During his 18 years at the Shalmor Avnon Amichay/Y&R, Gideon lead the agency to be the most successful Israeli agency worldwide winning: 19 Cannes Lions (2008/9/10/11/12); #2 Media Agency of the Year - Cannes (2009); #2 PR Agency of the Year - Cannes (2011); 9 Clio Awards; several Grand Prix Awards: London International Awards- Grand LIA (2009); The New York Festivals - Grand Prix (1999) and other awards include One Show, D&AD, Epica, Eurobest, Cresta, FAB.

Gideon's work has appeared in books including Archive, Communication Arts, One Show, D&AD, Epica and Directory. Shalmor Avnon Amichay/Y&R have won the title of ‘Israel Agency of the Year’ 7 times, and twice for ‘Israel Campaign of the Year’.

In 2012, Gideon served as a the President of the Direct Jury at Cannes Lions.

Gideon was Cresta's Grand Jury President in 2011.