Executive Creative Director,
Fortune Indonesia, Jakarta
In 2010, Randy Rinaldi's hunger lead him to embark on new journey as ECD of Grey Worldwide, Jakarta. Fast forward five years and another journey began, this time as BBDO. Fast forward to January 2017 and Randy is the new Executive Creative Director at Fortune Indonesia.
It is common for Indonesian creative people to achieve the title of creative director in mere years, but it took Randy ten years of tireless hard work in Leo Burnett Indonesia to finally obtain this designation. Nevertheless in those ten very productive years, Randy worked with many different creative partners and teams to achieve numerous awards, such as six Gold awards from Citra Pariwara, in 1998, 2000, 2002 and 2004; a Bronze Spike in 2001; Bronze from Singapore Outdoor Advertising Awards 2006; Gold from the 37th International Mobius Advertising Awards 2007; and Gold from The New York Festivals 2007.
Randy's productivity continued during his tenure with JWT Indonesia. Being lured by Juhi Kalia, the ECD at that time, Randy's contribution to the solid creative teams of JWT Indonesia helped secure the title of Agency Of The Year for two years running, 2007 and 2008, with works such as Indonesia’s first ever Radio Silver Lion at Cannes Lions 2008; Silver Lotus for Press and also Poster at ADFEST 2008; a Bronze Lotus for Outdoor at ADFEST 2008; and a Silver Lotus for Poster at ADFEST 2009.
In 2009, Randy moved to Publicis Indonesia and in September 2010, he and his team created history for the agency by winning Indonesia's first ever Gold Spike for the ‘Mudflow’ ambient work. ‘Mudflow’ was also Randy’s answer to the task of infecting Publicis Indonesia with the Contagious culture, and currently the work has moved on to collect Bronze in London International Awards 2010, Silver Lotus for Ambient at ADFEST 2011 and Outdoor Silver Lion at Cannes Lions 2011.
These wins propelled Publicis Indonesia into the list of ‘The Hottest Agencies in Asia’ (as detailed in Campaign Brief Asia, issue #53, 2011) for the first time ever.