Kevin LEE
Founder/Creative Director,
logicillogic, Shanghai

Kevin enrolled in art school at the age of six and had his first art exhibition at 12. For two years, he worked as an illustrator. When he moved to Beijing he picked up film directing skills and he later was shortlisted as a young director at Cannes and Adfest. 



Over the past 26 years, he’s worked for brands like Nike, Converse, The North Face, Lee Jeans, Sprite,Vitamin Water, Kartell, Toblerone, BP, Kodak, Brother, Unicef, Yahoo, QQ, Wechat, Tsingtao beer, Semir apparel and many local Chinese brands.



Prior to starting his new agency, Logicillogic late in 2016, Kevin was the Executive Creative Director/Partner at Leagas Delaney. Prior to joining Leagas Delaney, Kevin was ECD at Ogilvy Shanghai and Guangzhou. Under Kevin’s guidance, Campaign Brief ranked Ogilvy Shanghai, China’s #1 agency for two years. The agency also picked up more awards than any other agency at AdFest 2010.

Kevin’s “Run Free” campaign for Nike was the second most awarded print campaign in the world according to The Gunn Report. He is ranked as the top creative for two years running in China and one of the hottest creative in Asia by Campaign Brief Asia.

He dedicates time to educate and spark the passion of young creatives by being a leader in One Show China’s workshop, Portfolio Night China, as an ambassador in the Art Director’s Club and as a judge for Young Guns Award. Recently he was nominated as the President Judge for the Youngstar Awards at Adstars in Busan.

Kevin also served on the judging panels at D&AD, One Show Interactive, London International Awards, New York Art Director’s Club, New York Festival, Young Guns, AdFest, Adstars, Longxi, Asia Pacific Award, Malaysia Kancil Award, China 4A’s and Panam Anim Shanghai Animation Film Festival.