Helen PAK
CEO & Chief Creative Officer,
Havas Canada, Toronto

Helen is the CEO and Chief Creative Officer at Havas Worldwide Canada, with offices in Toronto and Montreal. Prior to joining Havas, Helen took a hiatus from the agency world and worked as a Creative Strategist at Facebook. As part of a small group of Global Strategists at Facebook’s Creative Shop, Helen worked with world's most recognized brands and agencies to help activate their campaigns on the world’s largest social platform, as well as on Instagram.

Her passion for design, technology and integrated branding has helped shape her career for nearly two decades. An industry veteran, Helen has worked at agencies including Saatchi, Taxi, JWT, Ogilvy, and as Creative Director at Strawberryfrog in Amsterdam. At Ogilvy, Helen was on the global team for the highly recognized Dove Campaign for Real Beauty and launched the initiative in Canada, along with skincare in North America. Her work has also been recognized as business success stories in North America and Europe with clients including Toyota, Unilever, P&G, Novartis, American Express, Telus and Kraft.

Helen is an active juror for many national and international award shows including Jury Chair for the Clios (Innovation and Integrated), Communication Arts, New York Festivals, Effies, Canadian Marketing Awards, Art Directors Club of Canada, Atomic Awards, Shots.net, the Rotman Business Design Challenge, the Marketing Magazine Awards, the Ace Awards, the Globe and Mail’s Cannes Young Lions Awards and this year’s upcoming D&AD show.

Prior to her career in advertising, Helen was a Governor General award winning Architect and graduated with honours from the School of Architecture at the University of Toronto.
sign School.