Adriana started as a copywriter working in some of the major agencies of Brasil: MPM, Leo Burnett, Almap/BBDO, Lowe, Colucci, Ogilvy and McCann.
She was national creative VP of Ogilvy improving the agency's position in the national and international scenery. She was a part of the international creative council of Ogilvy Worldwide.
Later on she became president and CCO of McCann Erickson. Was a part of the worldwide creative board of the McCann Worldgroup that had only 13 members.
She was a two-time juror at Cannes having been the only woman and the only Brazilian and Latin American representative at Titanium Lions in 2006, the most prestigious jury of the festival.
Won 10 Lions in Cannes and some of the major international awards: One Show, Clio, D&AD, Communication Arts, London, The New York Festival and Art Director's Club NY. She was named "Best Creative Professional" by About magazine (2003), Propaganda & Marketing (2004) and Meio & Mensagem (2006).
In 2005 and 2006 she was appointed one of the most influential women of Brasil by Forbes Magazine. She was also considered one of the most reliable professionals of Brasil, selected by Reader's Digest magazine.