Mehdi EL ALJ
Founder/Creative Director,
La Force, Paris

Mehdi El Alj is the Founder/Creative Director at La Force, Paris. Prior to moving back to Paris, he founded the agency Famous in Casablanca, Morocco. Famous created products, services and spaces, and marketed them through advertising, experiential marketing, branded content and interactive communications. Famous created 'Fame' for products and brands.

Was Proud to be part of a team that… Won many awards including Gold and Bronze at Cannes. Work on key brands such as Nissan, Seagram, Michelin, Mc Donald’s, General Motors, Volkswagen, French Lottery, BNP, P&G, Heinz…

Had the chance to work with People such as… Jean-Marie Dru, Rémi Babinet, Olivier Altman, Erik Vervroegen, Eric Cantona, Lee Daley, Lee Clow, Mike Parsons, Bernard Bureau, Marie-Catherine Dupuy, Marc Gouby, Ryan Giggs, Christian Vince…