Péter TORDAI
Founding Partner/CCO,
BOLD, Budapest

In October 2015 Peter took a leap and started his own boutique creative agency: BOLD Budapest.

Peter started his advertising carrier in 1991 at McCann-Erickson Budapest as a copywriter, where he was promoted soon to creative grouphead on Coca-Cola, L’Oreal and R.J. Reynolds. Between 1995 and 2015 Peter’s creative and leadership talent helped four different agencies he worked for: Lintas, BBDO and later Leo Burnett to become Agency of the Year. In 2010 Peter joined DDB Budapest as CCO and soon he was asked to lead the Eastern Europe/Turkey Creative Council.

Peter, with his 200+ awards, is one of the most successful creative director in the CEE region, his work was awarded at all the major creative shows, including Cannes Lions, Epica, the New York Festivals, ADCE, Eurobest, Clio, Webby, EFFIE and Golden Drum. Peter is a founding member of the Art Director Club and he served as jury member at London International Festival, Cresta, ADC Europe, Méribel Cristal Award, Golden Drum and chaired the national festival many times.

But most importantly Peter inspired agencies and clients to be more visionary, to create influencing ideas that position brands and agencies as bold players on their respective fields. He is a true fan of participatory ideas, a dedicated innovator but his mission no. 1 is to help brands to win the relevance war.