Founder & CEO
As most young men, Fabian Mannheimer considered himself predestined to change the world. As an initial move to achieve this modest goal, he chose Hong Kong, drafted for the launch of MTV Asia in 1991. As a young associate producer he seized the opportunity to launch shows like Headbangers Ball, MTV Asian Top 20 and MTV Mon Amour – shows, today nostalgically hardwired into the minds of a generation.
A few years later, his relentless love for advertising's greatest storytelling format – commercials – brought Fabian back to Sweden. Here, in roles such as Agency Producer, Executive Producer, Head of Film and CEO, Fabian has played an integral part in the creative and commercial success of several production companies and advertising agencies (all with strange local names).
In 2005, Fabian founded It’s Showtime, a digital production company that gained rapid global recognition, prosperous business as well as numerous awards won in: Cannes Lions, One Show, Epica, Eurobest and Cresta for brands like Volkswagen, Samsung, Kia Motors, Ikea, Carlsberg, Swedish Armed Forces and NIKE, Ford, Coca Cola, Mc Donalds, SonyEricsson, Unilever, Bosch, Proctor & Gamble, Electrolux and BMW.
In 2014 Fabian Mannheimer launched KEFT. The company is described as a high-end production-friend with a deep understanding for – and a futuristic view on – the constantly changing media universe. In addition to creating groundbreaking commercials, KEFT also focus on art installations, branded content as well as digital campaigns and longer formats.
Alongside day-to-day business, Fabian is involved in several start-ups, all sharing the common denominator: A changing-the-world-factor. But more than any other achievement, Fabian considers his three boys Max, Carl and Edward to be the crown(s) of his life career.