Olaf Meuleman started his career in advertising, but quickly switched to television. As a television creative he created game and comedy shows. After a few years of learning the rules of entertainment, he switched back to advertising in 2007. He landed at Antwerp based agency 10 advertising, where he worked his way up from copywriter to creative director. Early 2014 he joined Belgian top agency Duval Guillaume as a creative for a few months but quickly moved on to become Creative Director and Managing Partner of Saatchi & Saatchi Belgium.
In his career, as a creative and as a creative director, he has collected numerous honours and awards at festival like Cannes Lions, Eurobest, New York Festivals, Cresta Awards, Creative Club of Belgium, etc.