Chief Creative Officer,
Wonderful Agency, Los Angeles
Starting May 1, 2017 Darren steps into the role of Chief Creative Officer at the Wonderful Agency where he will be tasked with directing the agency's creative team across its brand roster, which includes Wonderful Pistachios, POM Wonderful, Wonderful Halos, Fiji Water and Teleflora.
Prior to this move, Darren was the Head of Innovation at Grey New York where he wore two hats - the creative lead at Grey Adventures, the exciting new incubator of innovative products, services and partnerships for Grey and their clients’ brands and as the creative leader on a portfolio of accounts. Prior to joining Grey, Darren founded Gotham Bacon Concern, a NYC-based entertainment and branded content agency with clients that include The New York Times and KIND Snacks.
From 2013-2014, Darren was New York & North American CCO for Havas Worldwide. In his first year, he helped the agency grow 25% while doubling the number of creative awards, including the first-ever Cannes Creative Data Lion and metal for the innovative Dos Equis Masquerade VR experience.
Prior to that, he was the Chief Creative Officer of Draftfcb New York. Under his leadership, the agency's improved creative work for Oreo resulted in double digit sales growth and metal in every major award show, including a Cyber Grand Prix at Cannes and a Facebook Studios Blue award for the Oreo Daily Twist social media campaign.
Prior to Draftfcb, Darren was a Global CD at Young & Rubicam, where he created award-winning campaigns for Goldman Sachs, LG, Xerox, Chevron, Bacardi, Burger King, Cellular South, AT&T, MTV, United Airlines, Sears and many others. He was a member of the Y&R Global Creative Board and won the NY office’s first One Show pencils in 20 years, and the Y&R network’s first (and second) Integrated awards. His Cannes Lions for the LG “Give it A Ponder” mobile harassment campaign also contributed to Y&R NY becoming the second most awarded agency in the world in 2010, and his youth AIDS awareness work for MTV sits in the permanent collection of the Museum of Modern Art.
He started his career at BBDO, where he worked on Hyatt Hotels & Resorts, GE, Visa, Frito-Lay and Pizza Hut, helping the shop win Agency of the Year from both AdWeek and AdAge.