2018 Results

Cresta Awards recognize creativity in the absolute as opposed to the use of a "best of" system applied across a long, and often artificial list of categories and cover TWELVE major competitions: TV/Cinema/Online Film, Integrated Campaigns, Press, Outdoor, Design, Promotions & Incentives, Branded Entertainment, Ambient Media, Direct Marketing, Radio, Crafts and Interactive advertising. A Grand Prix is awarded to the highest scoring entries that achieve a pre-determined standard (above a ‘set’ score).

The entries were judged on the basis of two criteria only: the originality of the idea; and the quality of its execution. From the 51 countries participating in this year's awards, 22 achieved finalists status. A total of 177 finalists made the cut.

These finalists were evaluated by Cresta's International Grand Jury of 81 internationally known creative directors, film specialists, graphic artists and interactive professionals. Presiding over the Grand Jury was Gigi Lee, Chief Creative Officer, TBWA\Group Malaysia, Kuala Lumpur.

All WINNING entries including film clips and still images along with full credits were announced on Monday, October 15th via http://www.cresta-awards.com/2018.

Agency of the Year was awarded to McCann New York with a total of 118 points. McCann Worldgroup was crowned Network of the Year for the third year in a row with 215 total points representing 12 offices.