Cresta Awards recognize creativity in the absolute as opposed to the use of a "best of" system applied across a long, and often artificial list of categories and cover TWELVE major competitions: TV/Cinema/Online Film, Integrated Campaigns, Press, Outdoor, Design, Promotions & Incentives, Branded Entertainment, Ambient Media, Direct Marketing, Radio, Crafts and Interactive advertising. A Grand Prix is awarded to the highest scoring entries that achieve a pre-determined standard (above a ‘set’ score).
The entries were judged on the basis of two criteria only: the originality of the idea; and the quality of its execution. From the 53 countries participating in this year's awards, 28 achieved finalists status. A total of 233 finalists were chosen by close to 80 top creatives.
The pre-selection juries for all competition except for Interactive were held in 7 cities - Beirut, Bratislava, Caracas, Copenhagen, Hamburg, Lisbon and New York. The separate pre-selection Interactive Jury was conducted with 22 jury members hailing from 11 countries.
All finalists were evaluated in early August through early September by Cresta's International Grand Jury of 84 internationally known creative directors, film specialists, graphic artists and interactive professionals. Presiding over the Grand Jury is Fadi Yaish, Regional Executive Creative Director, Impact BBDO, Dubai. "With each passing year, Cresta leaves a bigger mark on our industry with an objective, unbiased view of creative excellence with only one focus – to celebrate the best work. It’s one thing to host an award show and quite another to work with and manage 84 jury members across 44 countries and it’s this wide spectrum of talent across the globe makes Cresta very special. A well-deserved congratulations to all the winners", said Mr. Yaish.
The 24th annual winners showcase was released in the form of a micro-site designed for tablets and smart phones via http://www.cresta-awards.com/2016. All winning entries (74 winners from 13 countries) include film clips and still images along with full credits.
Agency of the Year for the FOURTH year in a row was awarded to Forsman & Bodenfors, Gothenburg, Sweden with 59 total points. McCann Worldgroup was crowned Network of the Year with 45 total points representing 3 offices.