2017 Results

Cresta Awards recognize creativity in the absolute as opposed to the use of a "best of" system applied across a long, and often artificial list of categories and cover TWELVE major competitions: TV/Cinema/Online Film, Integrated Campaigns, Press, Outdoor, Design, Promotions & Incentives, Branded Entertainment, Ambient Media, Direct Marketing, Radio, Crafts and Interactive advertising. A Grand Prix is awarded to the highest scoring entries that achieve a pre-determined standard (above a ‘set’ score).

The entries were judged on the basis of two criteria only: the originality of the idea; and the quality of its execution. From the 53 countries participating in this year's awards, 26 achieved finalists status. A total of 234 finalists were chosen by close to 80 top creatives.

The pre-selection juries for all competition except for Interactive were held in 7 cities - Budapest, Charlotte, NC, Madrid, Oslo, Sao Paulo, Tokyo and Zagreb. The separate pre-selection Interactive Jury was conducted with 19 jury members hailing from 11 countries.

All finalists were evaluated in early August through early September by Cresta's International Grand Jury of 86 internationally known creative directors, film specialists, graphic artists and interactive professionals. Presiding over the Grand Jury is Yuya Furukawa, Chief Creative Officer, Dentsu Inc., Tokyo.

The 25th annual winners showcase will be released in the form of a micro-site designed for tablets and smart phones via http://www.cresta-awards.com/2017 on Friday, October 13th.