Watch the 22nd Annual winners showcase here: http://www.cresta-awards.com/2014.
Cresta Awards recognize creativity in the absolute as opposed to the use of a "best of" system applied across a long, and often artificial list of categories and cover TWELVE major competitions: TV/Cinema/Online Film, Integrated Campaigns, Press, Outdoor, Design, Promotions & Incentives, Branded Entertainment, Ambient Media, Direct Marketing, Radio, Crafts and Interactive advertising. A Grand Prix is awarded to the highest scoring entries that achieve a pre-determined standard (above a ‘set’ score).
The entries were judged on the basis of two criteria only: the originality of the idea; and the quality of its execution. From the 52 countries participating in this year's awards, 33 achieved finalists status. A total of 276 finalists were chosen by approximately 100 creatives.
The pre-selection juries for all competition except for Interactive were held in 8 cities - Barcelona, Budapest, Edinburgh, Frankfurt, Moscow, Santiago, Santa Barbara, CA, and Shanghai. The separate pre-selection jury Interactive Jury was conducted with 19 jury members hailing from 11 countries.
All finalists were evaluated in early August through early September by Cresta's International Grand Jury of 73 internationally known creative directors, film specialists, graphic artists and interactive professionals from 40 countries. Presiding over the Grand Jury is Andreas Dahlqvist, President, McCann Creative Leadership; Council & Chief Creative Officer, Commonwealth - McCann Worldgroup, New York.
The 22nd annual winners showcase was release in the form of a micro-site designed for tablets and smart phones via http://www.cresta-awards.com/2014. All winning entries (77 winners from 17 countries) include film clips and still images along with full credits.
Agency of the Year was awarded to Forsman & Bodenfors, Gothenburg, Sweden with 67 total points. Havas Worldwide was crowned Network of the Year with 76 total points representing 10 offices.